Clear business identityEntity model + canonical facts
Define the organization, services, experts and locations consistently across owned pages.
Runs acrossWebsiteProfilesSchemaDirectories
- Company identity
- What you offer
- Experts
- Where you operate
- Preferred pages
- Relevant official profiles
View technical detail+
Machine understanding improves when the same organization, expert and service relationships are described consistently. Structured data can support that clarity, but it should reflect visible content and real public relationships rather than introduce facts users cannot see.